Revenue

Sponsorship proposals written for the company you are asking

A rate card asks the sponsor to work out their own reason for saying yes. Civitas writes a one-page proposal that starts with their situation and makes the ask in its own paragraph.

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The problem

Most chamber sponsorship packets list tiers and logo placements and hope a business finds itself in there. The proposals that get signed read as if they were written for one company, because they were. That takes an evening per prospect, which is why most chambers send the packet instead.

What you answer

  • Which event is this sponsorship for, and when is it?
  • How many people attend, and who are they?
  • Which company are you asking, and what do you know about them?
  • What do you think they want out of it?
  • What are you asking for, and what do they get at that level?
  • Have they sponsored before?
  • When do you need an answer?

What you get

  • A one-page proposal addressed to the company by name
  • An opening built from what you know about them, plus a brief public lookup
  • The audience your event puts them in front of, using your real attendance
  • The ask stated plainly, with what is included
  • A short list of things to check before you send it
Sample output

Fair Haven, Georgia is a fictional town used for examples.

Kids Zone presenting sponsorship, prepared for Hartwell Dental

Hartwell Dental opens its second location on Commerce Street in March and will be hiring hygienists through the spring. The Fair Haven Fall Market puts you in front of about 6,000 people in one Saturday, most of them local families. The investment is $2,500. That covers presenting sponsorship of the Kids Zone, your name on its signage, and a booth inside it for the day.

Who it is for

Executive directors and event staff at chambers that fund events through local sponsors, especially where one person carries the whole sponsor list.

Questions

What if I do not know much about the company?

Keep your notes short. Civitas looks the company up briefly and uses anything that sharpens the opening. If it finds nothing useful, it writes from the event and the audience and tells you what to personalize before sending.

Can it handle a company that turned us down before?

Yes. Choose Declined previously and it acknowledges the history once, briefly, and gives a reason this ask is different.

Can I rehearse the ask out loud?

Sponsorship Pitch Practice plays the business owner in a spoken conversation, pushes back on the number, then tells you where you softened the ask.

Related documents

Sponsorship Pitch Practice

Rehearse the sponsorship ask before the real meeting

Event Promo Kit

Every promotion for an event, from one set of answers

Board Impact Report

Quarterly board reports framed as impact

More Revenue documents

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