Communication · September 29, 2026
What a ribbon cutting press release needs before the paper runs it
Local editors see a steady stream of ribbon cutting releases. They run the ones with a reason, stated in the first paragraph.
Notes for chamber staff
Positioning, sponsorship, and what actually works in towns our size.
Revenue · September 29, 2026
The renewal letter for a member who is about to leave
A form letter listing benefits is often why the member is leaving. The letter that gets a reply names what they did this year.
Communication · September 29, 2026
How to write a chamber newsletter members actually read
Most chamber newsletters are lists. The ones members open every week lead with one thing, name names, and ask for one thing.
Revenue · July 30, 2026
The sponsorship ask nobody wants to make
A tier sheet is not a proposal. What to write instead when you are asking one specific company for real money.
Economic development · July 9, 2026
What a site selector actually reads
They are screening you out, not in. Knowing the order they read in changes what belongs on page one.
Positioning · June 18, 2026
Why every chamber website says the same four things
Great place to live. Great place to do business. Strong sense of community. Family friendly. Here is what to say instead.