Revenue

Rehearse the sponsorship ask before the real meeting

Tell it who you are meeting and what you are asking for. It plays the business owner in a spoken conversation, raises the objections they will, then gives you feedback on the ask.

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The problem

Most sponsorship asks go soft at the number. People apologize for it, bury it, or offer a smaller tier before anyone has said no. Saying it out loud once before the meeting fixes most of that.

How it starts

  • Who am I today?
  • What are you asking them for?
  • What do you already know about them?
  • Have they sponsored anything before?
  • Anything you are worried they will say?

What you get

  • A business owner who asks what the event is before asking what it costs
  • At least one push on the number and one practical objection
  • Short feedback: your strongest line, where you softened, and one line to use next time
  • A handoff to the Sponsorship Proposal Builder when you want it in writing
Sample output

Fair Haven, Georgia is a fictional town used for examples.

Part of a practice session

Owner: Who else is sponsoring this year? Director: Two of the banks renewed, and we are talking with a few new members. Owner: Twenty-five hundred is a lot for one Saturday. What would I actually get out of it? Feedback: You offered the smaller tier before he objected. Next time, answer his question with the audience first and let the number stand.

Who it is for

Directors and development staff who make sponsorship asks in person and want a rehearsal first.

Questions

Is it a real voice conversation?

Yes. You speak and it answers out loud. You can also type when you are somewhere you cannot talk.

Will it just agree with me?

It will not say yes on the first ask. A strong, specific case warms it up. A vague one gets a polite let me think about it.

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