Communication
Member spotlights in three formats at once
Answer a few questions about the business and why you are featuring them now. Civitas writes the newsletter feature, the social post and a short announcement together.
Start freeThe problem
Spotlights tend to call every business a hidden gem and every owner passionate. Owners share the ones that describe what they actually do and tell one real story about them.
What you answer
- Which business, and who runs it?
- Why now?
- What do they actually do?
- Anything worth telling?
- Did they say anything you want to use?
- What is their involvement with the chamber?
- Which formats do you need?
What you get
- A 200 to 300 word newsletter feature that opens with a specific detail
- A social post for the channels you publish on
- Two or three sentences for a bulletin, slide or luncheon mention
- Quotes cleaned lightly and never invented
Fair Haven, Georgia is a fictional town used for examples.
Newsletter feature, Mountain Treasures Antiques
Who it is for
Communications staff who feature members in newsletters and on social, for new members, anniversaries, expansions and awards.
Questions
What if I do not have a quote?
It writes the piece without one and suggests a question to ask the owner. It never makes up a quote.
Can it write only the social post?
Yes. Pick only the formats you need.
Related documents
Weekly Newsletter
Your weekly chamber newsletter, from a few bullet points
Ribbon Cutting Press Release
Ribbon cutting press releases the local paper will run
Renewal Save Letter
Renewal letters for members who are about to leave