Economic development
Business recruitment briefs built on the local market
Name a business type or a specific company. Civitas researches your trade area and writes the case for why they belong in your town, including the objection they are most likely to raise.
Start freeThe problem
A recruitment pitch built on civic pride gets filed. Owners and brokers want customer counts, competition and the drive time residents put up with today. Pulling that together takes a day of research most directors do not have.
What you answer
- What are you trying to recruit, and which one?
- Is there a specific building or site in mind?
- Why are you making this case now?
- Is anything available to them?
- Who is going to read this?
What you get
- The gap stated plainly in the first paragraph
- Customer base figures for the town and the realistic trade area, cited
- Named competition and current drive times
- Your site and incentives, if you have them
- A section on the weakest part of the argument and how to answer it
Fair Haven, Georgia is a fictional town used for examples.
Recruitment brief for a full-service grocery
Who it is for
Chambers working on retail recruitment, filling vacant downtown buildings, or answering brokers and developers.
Questions
What if the market will not support the business?
It says so at the top instead of arguing a case it does not believe, then names two categories the data does support.
Can I use it for a specific named company?
Yes. It also researches that company's expansion criteria, typical footprint and recent openings.
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